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The New Standard of Learning

We have gone from the creation of the internet to applications of artificial intelligence in under 30 years. Majority of careers are now under a looming threat of replacement through machine learning and automation. By the day we see a devaluation of human labor as technology continues to become more efficient and smarter.


There is a need to learn new skills. Skills that are inherently human.


Itera Institute explores new literacies that will put humans at the forefront of progress and development.

Welcome to the autonomous era

The ITERA INSTITUTE is a community-based credentials platform that allows individuals and organizations to build learning programs across industries.


Itera is the company behind transformative programs such as the:

Acceleration Program

34,800 + VAT

An introductory course on digital marketing that covers the fundamentals of digital.

In-depth and intensive tracks that are focused in specific areas of competence.

41,800 + VAT

Specialist Track

Marketing 360

A three week course on creating a consumer-focused marketing 360 plan.

18,000 + VAT

Full certification course that integrates all learnings to an innovative plan of action.

115,000 + VAT

Full Program

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"When I entered the class, I felt like I belong. This was my tribe."

Kimmi

How It Help To Solve Clients' Problems.

Kimmi

"CDM gave me the tools to propel my campaigns to the right direction."

Chuck

Chuck

No Fake Quotes Or Photos!

"They don't treat you as technobobo. They really do help you."

Bing

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5

COLLECTIVE

MUTUALISM

WE SEEK VALUE IN COMPETITION BUT FIND ABUNDANCE IN COLLABORATION

For the longest time, industries have been built upon the competitive actions of its individual players. Value is created often through pressures put on by competing forces in a market.


While this is often true, we would like to argue that more innovation can be created from mutually-beneficial collaborations among multiple stakeholders.

3

PERPETUAL

SQUARE ONE

THINK LIKE EVERYTHING’S ALWAYS NEW, BECAUSE IT IS

At this very moment, new technologies are being born that could potentially change the world. The landscape is constantly in flux and the knowledge that may have proved sufficient today will be wanting tomorrow. There is no end in learning. Mastery is not the ultimate goal but relevance. There always exists a different kind of knowledge to be explored.


The key is in adopting a beginner’s mindset. To develop a thirst for learning, not only within one field of discipline, but multiple. Only then will you be able to get a better perspective than before.


As the quote goes, “Don’t be a know-it-all. Be a learn-it-all.”

1

EMPATHY

BEFORE ALL

SEEK TO FEEL WHAT OTHERS FEEL INSPIRATION FOLLOWS SUIT

Humans seek to create a legacy, to create solutions that leave the world significantly better than it was before. This is noble and a truth that deserves celebration. However in our attempt to create we suffer time and again from an ever-present blind spot: we are limited by our own perception of the world.


As a result we create products, services, and solutions that make sense to us but not to the people we created it for. The challenge is to relearn the way we build.


We need to put more emphasis on research, involving the users in the creation of an idea and not just in its validation.

7

BENEFIT

TO LIFE

THERE’S IMPACT TO BUSINESS THEN THERE’S IMPACT TO LIVES

There is a danger when we look at commercial growth and socioeconomic development as two opposite ends of a spectrum. Business objectives are not necessarily devoid of social relevance and social work is not necessarily a charity. We live in an era where technology allows these benefits to coexist.


The largest value lies in creating solutions that improve human lives and yet sustains itself through innovative business models and cutting-edge technologies.


We have a responsibility to not only improve the bottom line of our respective organizations, but the quality of life for all.

9

PERSISTENT

PRAXIS

A CONTINUOUS BALANCE OF THEORY AND PRACTICE

Theory without application is academic. Practice without thought is dangerous. The balance between these two makes for informed decisions and calculated risks. As we prepare the learners of the future, we have to make sure that we embrace the principle of learning by doing and examine actual phenomena through solid theoretical frameworks.


We aim to raise individuals who are able to think, feel, and do; individuals who are able to employ inductive and deductive reasoning; and individuals who are strong in cognitive, affective, and kinesthetic competencies.

8

INHERENTLY

HUMAN

SHARPEN WHAT’S LEFT OF HUMANITY AFTER TECHNOLOGY IS STRIPPED AWAY

There could be two possible outcomes upon the arrival of massive automation. First is a doomsday scenario. As machines sever a huge majority of jobs from people, society becomes unproductive, settling for the last remaining careers, being paid significantly lower than their robot counterparts.


Second is more optimistic, and is the future we are rooting for. Machines do the hard, tedious, repetitive work and humans transcend these tasks to focus on the skills that make them human. Art, strategy, intuition, philosophy, and care become very valuable.


If we are preparing for the future, we have to dig down to the essence of humanity and value it.

6

AGILE TIRELESS

GROWTH

MAKE BETTER MISTAKES, QUICKER.

There’s something to be learned in the attitude of a child. Being young we explored and experimented, made mistakes and learned from them. In fact one can look at progress as a continuous, cumulative process trial and error.


In this environment of uncertainty and disruption, one has to be able to realize ideas in an agile manner, producing small and testable outputs for feedback and learning. An attitude of determination needs to also be developed as this process is as only as infinite as the person’s will to iterate.


In the end, the treasure lies waiting for the miner who retires last.

4

TRUTH

OVER TECH

A HAMMER IS ONLY AS GOOD AS THE ONE WHO SWINGS IT

There is great value in understanding the how: the tools that bring life to industry, the techniques that make tasks easier, and the technology behind every product, service, or process. It is exciting to focus on the technical aspects, the systems, the hard and software. But what happens when we become obsessed with the tool and not its purpose? How many times have we seen executions so technologically advanced, but so developmentally inert?


Technology may change tomorrow, but human truths and fundamental human needs are solid. If we start looking at digital technology not as the solution in itself but rather as a means to an end, we will be able to create better things.

2

BRAVING THE UNKNOWN

CELEBRATE CHANGE AND HAVE THE COURAGE TO EXPERIMENT

Uncertainty is at the core of fear. We humans are uncomfortable at not knowing things about our existence. New technology, for instance, has commonly been met with skepticism, denial, or even hate. Only a minority—early adopters— have had the courage to try and get closer to the proverbial flame.


More often than not, these pioneers who braved to journey through unbeaten paths got the best share of the fruits that the future had to offer. If they failed, they failed first, learned first, and did things better, first.